Shaun brings over 35 years of senior leadership experience in the Consumer Packaged Goods sector and agency roles across Canada and the United States. He leverages his extensive industry knowledge to help shape creative approaches that maximize opportunities for clients to accelerate their sales efforts.

He began his career in Sales and Operations Management at Coca-Cola, honing his expertise in driving operational excellence and strategic growth. Motivated by entrepreneurial vision, Shaun joined CIM, a startup in the sales and marketing arena. Over 15 years, he played a pivotal role in its success, leading to its acquisition by Mosaic Sales Solutions in 2012. Shaun then advanced to serve as President of Acosta Canada and later as President of Strategic Channels North America.

In 2017, Shaun assumed leadership of The Grocery Foundation in Canada. He joined the Encore team in 2021, bringing his commitment to innovative solutions and his expertise in accelerating sales efforts to our organization.

Shaun holds an Honours Business Administration (HBA) degree from the Ivey School of Business at the University of Western Ontario, underscoring his strong foundation in business leadership.