Tony LaSorda - Founding Partner (In Memoriam)

Tony brought a unique blend of skills in sales strategy and operational design. As a founding partner of Encore, he was instrumental in establishing the vision and operating principles that continue to guide our team today. Although he passed away early in 2011 shortly after Encore's launch, his legacy lives on, and he would have been proud of what the team has built subsequently.

Graduating with an Honours B.A. in Business and Human Resources from the University of Windsor in 1978, Tony began his career at Procter & Gamble Canada, working in Sales, Marketing, and Merchandising. In 1986, he left to found his own company, Sales & Merchandising Group, where he pioneered the third-party industry in Canada by providing outsourced sales, merchandising, and event marketing services.

Ten years later, Sales & Merchandising Group merged with Mosaic Group Inc., and as Vice-Chairman/CEO for North America, Tony led the company's expansion into the U.S. through strategic acquisitions. His leadership dramatically increased North American revenue and expanded the client base across various industries, including consumer packaged goods, financial services, technology, and more.